ome, James, your ays are numbered
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ilVING to the office through low, blizzard and black ice, I ned in to London Broadcasting r the latest road report. As if e conditions were not enough contend with,lwas compelled listen to their persistent 30cond advertisements. One of em almost caused me to brake accelerate fiercely — not the isest course in winter road mditions. The advertisement portrayed a company director travelling in a chauffeur-driven car to an airport and thanking the driver for his services. "That's all right, Sir. That is the duty of the transport manager." An insult if ever there was one to transport managers who are busy enough trying to run fleets economically today without becoming drivers for the boardroom.
Worse followed. ecause the transport manager had bought a saloon at £1,000 dearer than that of another make, the boardroom boffin hinted that the transport manager's days were
numbered. Running costs were never taken into consideration, but that might be too much to expect.
The cars mentioned in the ad were a Volvo and a Ford Granada. I still don't know who was advertising the cheaper car. That fell on deaf ears — the stupidity of the message denigrating the post of transport manager was the only thing that really registered. Let's hope others found it just as futile.