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Ford flexes residual muscles
Page 69
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The Transit is proving its mastery of residual values three years after the launch of the Connect. CAP Red Book editors tell us why.
Three years after the Ford Transit Connect was launched it has completed its domination of the middleweight van sector by producing market leading residual values.
Ford closed the gap in its CV line-up in the middleweight van sector (1.9-2.8 tonnes) when it introduced the Ford Transit Connect at the expense of lighter models like the Escort and Courier. Now in its third year of production the Ford Connect is a leading player, as confirmed by CAP's end-of-year figures for 2004. 1 Back in 2002 CAP's price prediction division,Monitor,predicted a retail price of £4,400 for a two-year-old 200 SWB 1.8TDdi in average condition with 40,000 miles on the clock. At the end of 2004 the CAP Red Book gave an actual price of £5,225 in average condition.
More than 24,000 units were sold in 2004; up 22% on the previous year. Ford's commercial vehicle director Gary Whittam says the residual price is proof that Connects durability pays off:"We constantly talk to our customers about how the Thnsit brand is synonymous with the low cost of ownership."
CAP Red Book senior editor David Hill has congratulated Ford on its achievements: "The Connect has certainly so far bucked the trend of falling values in this market. Although it is still early days, at this point the Transit Connect is certainly hitting all the marks with used buyers." •