Desperate distribution
Page 49
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Can life, even in transport, really be as hard as it is portrayed in the Distribution Executive's Game produced by Wilkinson Transport ? Perhaps not, but it is certainly an effective piece of marketing. The game is a large stiff-paper playing " board " divided into 28 sections, on any of which the players' counters can land. Most of them carry such daunting messages as "Fail Mal' inspection, return to start " or " Picketing causes you to miss this drop; move on one square."
About the only bright spot is Square 24 where the message is " Used Wilkinson Transport—go to end."
And on the back of the playing area is a list of golden rules to beat the hold-up game—with copy designed to persuade the customer that it's all too difficult to run his own transport—but that guess-who can provide the service.
A well thought out piece of .publicity.