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Lit Prix sponsors

8th November 1980, Page 23
8th November 1980
Page 23
Page 23, 8th November 1980 — Lit Prix sponsors
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LEYLAND VEHICLES is sponsoring the Saudia Leyland Grand Prix team in 1981 following its world championship triumph in 1980.

LV is not prepared to say how much the sponsorship will cost but "regards the cost as fully justified."

Sales and marketing director Frank Andrew says that the sponsorship "has done the company a lot of good, not only in terms of prestige, but also in placing our name firmly on the lorry, bus and tractive unit buyers' shopping lists."

World champion driver Alan Jones has also put his seal of approval on the deal which is expected to cost Leyland Vehicles more than £0.5m.