16th June 2011, Page 32
16th June 2011
Page 32

Page 32, 16th June 2011
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Threat From
the East? Truck manufacturers need to watch their backs, as the Chinese up the stakes and set their sights on Europe Words: Oliver Dixon The launch of Sitrak, a joint brand......
Established Markets
China has both the technical capacity – through joint ventures and R&D – and the production capacity necessary to launch hard at the established markets of Europe and North......
Global Stage
But are the Chinese OEMs ready for the global stage? “No,” is the dismissive stance taken by European and North American players when questioned about the threat from the East.......