The effects of the price war
10th March 1984, Page 34
10th March 1984
Page 34
Page 34, 10th March 1984
— The effects of the price war
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HAVING read your article "The vicious circle", and the article by George Malcolm "Profitability and the price war" in Financial Market of February 4, I couldn't agree more with your statement that this price war is suicidal. Undoubtedly, with the demise of dealers, after-sales service must suffer.
G. M. CAMERON James Bower & Sons Edinburgh