1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148 
Promoting Sales in Empire Markets
Page 77
If you've noticed an error in this article please click here to report it so we can fix it.
An Interesting and Valuable Survey of Sales Opportunities From Information Supplied by the Department of Overseas Trade
Pooled Representation with Service Facilities Suggested for Canada
THE Canadian market for commercial vehicles presents certain wellknown competitive difficulties, viz., production in the Dominion and the propinquity of the U.S.A., with common ideas as to design, etc. In 1937 Canadian production amounted to 53,629 units :
21,590 of 15 cwt. and less, 14,839 of 1i tons to 2 tons,
11,357 of 2 tons to 21 tons.
Over the past two fiscal years the imports have been as follow :-.Automobiles-freight :
The small share of the trade taken by United Kingdom makers is apparent, and it is to be borne in mind that a 10-year average gives our makers only about $140,000 worth of orders per annum.
The matter of service, too, whilst important, is not perhaps so paramount as American salesmen insist, yet it must be conceded that distance from the market of the United Kingdom concerns is a handicap.
The import duty, however, is in favour of the United Kingdom to the extent of at least 17i per cent, ad valorem, and United Kingdom makers might give consideration to suggestions of a " pooled representation " scheme with service facilities, confining operations in the first place to the Provinces of Ontario and Quebec. transport services, the market will expand for the heavier and more substantial types of vehicle, which requite adequate care and service.
Amongst these types of lorry United Kingdom vehicles enjoy a high reputation and are found to be eminently suitable; it is satisfactory to note that they are being increasingly used in transport services in some of the Indian States and are giving great satisfaction. They also find a valuable outlet for Army requirements.
The expansion of bus services and the motor haulage of goods by road which ttill inevitably follow the rapid extension of roads throughout the country and the more efficient regulation of traffic should create a demand for trucks, in the heavy, medium and lightweight classes, such as has not hitherto been seen.
The prospects for the sale of trucks in India during the next 10 years are probably brighter than anywhere else in the Empire. Concentrated effort and the most strenuous marketing exertions will be required in order to make headway. The market is worth the effort, but the difficulties should not be under-rated. The U.S.A. makers hold the field and will be difficult to supplant, whilst foreign competition in oil-engined lorries is likely to increase,