1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140 
Frog helps National
Page 24
If you've noticed an error in this article please click here to report it so we can fix it.
DEREGULATION is a spur to National Travel, not a threat, and it is rising to the challenge. NBC express division controller John Birks said this last week when he unveiled the new frog campaign which is due to sweep the nation's television and cinema screens.
He said that 1980 will be a year of challenge for National Express which he believes will survive through its ability to provide a better service than independent competition.
This follows last year's halt in National Express's decline, after several years in which its future seemed to have been far from rosy.
Now the endearing green reptile, a mascot for leap year, is being used to increase public awareness of the advantages of coach travel.
Research has proved that people like coach travel once they have tried it, and the advertising campaign, which uses the voice of disc jockey Kenny Everett, will aim to convert others when it hits the screens next month.
The product itself will also be changed where necessary, as NBC's Market Analysis Project is being modified to keep services in line with demand.
CoachMAP is already in operation, and the undertaking is looking to see whether additional Cheltenham-style interchange points can be established.