Illuminated Advertisements on Sides of Buses
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I LLUMINATED advertisements on the exterior side panels of buses were introduced last week. A vehicle of the Bristol Omnibus Co., Ltd., fitted with the new-style adver tisement was put on the road, and the British Transport Commission said that consideration would be given to the use of this form of advertising on bus fleets throughout•the country.
A vehicle of the Treat Motor Traction Co., Ltd., with an illuminated advertisement has been introduced by the British Electric Traction Co., Ltd. It was on show at Victoria Coach Station, London, last week.
Advertisements a r e painted in reverse on sheets of translucent plastics, which replace sections of the outer skin of the bus body. The panel is illuminated from behind to produce a pleasing and arresting display subject.
Mr. F. B. Low, advertising manager, B.E.T. Federation, Ltd., told The Corninercial Motor that the cost to an advertiser using the illuminated space would be approximately five times that for the orthodox panel area. But the response from agents had been keen.
FARES COUP AND DOWN rARES on buses between Derby and I Manchester are to be reduced, but those on the Ripley-Alfretort service will be increased, The East Midland Traffic Commissioners announced this at the week-end.
Increases will involve the DerbyChesterfield services operated by East Midland Motor Services, Ltd., and the Midland General Omnibus Co., Ltd. The fare on this service, between Ripley arid Alfreton, will go up from 8d. to 9d. The workers' return fare for the Loughborough-Leicester journey may go up by 3d.
ESCAPE FROM NATIONALIZATION QPEAKING as a representative of the kJ largest rail makers in Britain, Mr. T. S. Kilpatrick, director and general manager, Workington Steel Co.,-Ltd., said last week that like hauliers they had escaped from "that perfidious, perniCiaus, miserable menace of nationalization."
He was speaking at the annual dinner of the West Cumberland Sub-area of the Road Haulage Association, at Keswick. Although his company were close to the railways, they were satisfied customers of R.H.A. members.
Other speakers included Mr. R. Clifford, chairthan, Northern Area, and Mr. T.-H. Campbell Wardlaw.
DESERT-TESTED TRAILER
T"prototype of a new range of heavy-duty two-wheeled trailers manufactured by Scottorn, Ltd., New Malden, Surrey, has been subjected to an eightday test covering 1,300 mites in the Libyan Desert. The trailers are known as the Pezzan range, and are designed for use over exceptionally difficult terrain.
They have heavy chassis frames and strengthened towbars. Suspension is by the Cary Laminaire progressive leaf: spring system, and cable braking is employed.
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