7th April 1972, Page 41
7th April 1972
Page 41

Page 41, 7th April 1972
Close
Marketing Experts Are Certain That The Introduction Of A New
car is psychologically a very critical event, If all the elements of a new model launch — press road tests, advertising, displays at distributors and publicity material — do not......
Insurance
Steps an operator should take by John C. Vann • The slogan used to be — "Crime does not pay". Nowadays, unfortunately, crime often does pay. As ever, money is still the main......