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Swiss go on heavy sliending spree
Page 36
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The Swiss evidently buy other things than cuckoo clocks the Geneva commercial vehicle exhibition reflects a striking growth in the heavyweight sector. Bill Godwin reports
E FIRST SHOW of the new ;ode — this week's Geneva imercial vehicle exhibition — ects the striking growth of Swiss market which, in the e months to September 79, had produced a total inse of 34 per cent in registon when compared to the le period of 1978.
ekn even better recovery was orded in the heavyweight tor — 19 tonnes and over — h sales almost doubled in nparison to the previous r.
Geneva always provides a cinating insight into the rchasing philosophy of the iss, whose attitudes to invment and depreciation are so y different from the rest of rope. Prepared to spend vast us of money on purpose-built licles and bodies of a very jh standard, they also deid first-class service and 3res support over a working usually much longer than w thought practicable elseiere.
Inevitably, one of the main king points this year was the roduction of the Saurer ornisation, Switzerland's largt domestic vehicle makers, o the orbit of IVECO activities. e agreement, which became ective early this month, only vers the exclusive representan in Switzerland by Adolph iurer A.G. of all IVECO hides with a gvw above three -Ines — and with water-cooled gines.
But the wider implications of is co-operation will probably a only enlarge the Swiss conbution of engineering search and development for ECO — to continue a service st begun for OM in 1927 — it may ultimately lead to eater rationalisation of comments and suchlike used in iurer practice.
That major foreign manufac turers continue to choose Switzerland for new model introduction underlines the country's standing as a major banking and trading centre.
This week's Geneva launch of the Leyland Landtrain, a vehicle designed exclusively for non-European countries, is a typical example of this trend, while the test marketing of two new small Japanese vehicles — by Mitsubishi and Toyota — will probably be followed by saturation projects in the rest of Europe.
At the Geneva Show the new Volvo CH 230, specially prepared at Irvine for the Swiss market, demonstrated the lengths to which manufacturers will go for a share in this market.