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ANSWER TO HIGHER WAGE COSTS " WE cannot absorb any

6th November 1953, Page 34
6th November 1953
Page 34
Page 34, 6th November 1953 — ANSWER TO HIGHER WAGE COSTS " WE cannot absorb any
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Which of the following most accurately describes the problem?

s.gnikcant vy increase in wage costs until we adjust the tempo of our production. This may involve greater mechanization in order that we become more competitive," said Sir William Rootes, chairman of Routes Motors, Ltd., and of the Dollar Exports Council, when he addressed the export sales conference at Buxton last week-end.

He added: "We shall have to use greater initiative in market research, in advertising, in customer relations, and in intensifying our sales and merchandising."

Sir Harry Pilkington, president of the Federation of British Industries, thought that British industry was dissatisfied with the success of official negoliators in securing access to overseas markets.